Qualification Overview

The Qualifi Level 7 Diploma in Strategic Marketing is a comprehensive and career-focused qualification designed to develop learners into effective strategic marketers with advanced knowledge of branding, digital communications, consumer behaviour, and marketing research. This qualification aims to empower professionals to make informed strategic decisions that drive organisational growth and maintain competitive advantage in dynamic global markets.

Through a balanced mix of theoretical study and real-world application, learners will build a strong foundation in strategic marketing practices and develop practical skills essential for senior marketing roles. The course also enables progression into a related Master’s Degree or Level 8 Diploma, providing a pathway to doctoral-level studies or advanced employment in the marketing and brand management sectors.

Progression Opportunities

Upon successful completion, learners may:

1. Advance to the Qualifi Level 8 Diploma
2. Complete a Master’s degree at a UK university (with advanced standing)
3. Gain or enhance employment in strategic roles within marketing, branding, or communications

Learning Outcomes

Graduates of this diploma will be able to:

1. Build a robust understanding of strategic marketing frameworks and apply them in real-world business scenarios
2. Analyse and respond to consumer behaviour, digital trends, and strategic brand challenges
3. Develop skills in marketing research, market intelligence, and communication planning
4. Design and execute marketing strategies aligned with organisational objectives and market demands
5. Synthesise theoretical knowledge and practical experience in areas such as brand management, digital marketing, and creative innovation
6. Critically evaluate market data to support strategic marketing decision-making
7. Apply marketing strategies in diverse business environments and changing global conditions
8. Demonstrate personal and professional development in marketing leadership roles

Entry Requirements

To ensure accessibility and relevance, the qualification has been designed with flexible entry criteria:

1. Applicants must be 21 years or older
2. Hold a Level 6 qualification or Bachelor’s degree
3. For non-native English speakers: IELTS 6.0 or equivalent is required
4. Applicants are typically expected to provide two supporting references, preferably including one academic

Approved centres are responsible for assessing an applicant’s ability to successfully complete the programme and may provide additional support based on individual learner needs.